The DC Programs File
Ten ways to move from "I read about the Digital Concierge model" to "clients pay me every month to run it." Pick the one that matches how far along you already are — then get in the room.
Here's something nobody tells you when you first hear about the Digital Concierge model:
The information was never the bottleneck. The playbook exists. The scripts exist. Every local business in your town has a website that's ugly, invisible on Google, or both — and somebody is going to get paid every month to fix that. The only question is whether it's you.
What separates the DC members who build a real, recurring-revenue business from the ones who quietly collect courses isn't talent. It's the room they put themselves in. Working alone at the kitchen table gets you "someday." Working inside the right program, with the right accountability, gets you paid.
Below is the complete list — every program I run, laid out in the order most members climb it. Start where you are. Not where you think you should be.
Ten Files. One Ladder. Climb At Your Own Pace.
Everything below is real, run by me personally, and built on what's actually worked since 1994 — not theory borrowed from someone who's never sold a website to a plumber.
DC Welcome
FoundationGet in the game — without needing to know everything first.
This is where every DC starts: a business-development community built to hand you the four skills that actually make money — leadership, marketing, sales, and the personal development to carry them out. You don't need experience. You need the willingness to start.
- Learn the core DC techniques for building and growing a business that gets paid by local companies
- A short, recorded community session every two weeks — 20 minutes, straight to your inbox, no wasted time
- The DC Welcome Letter, delivered the 2nd Thursday of every month
- Full access to the DC Welcome curriculum on the community site
DC Pro
Core ProgramWhere the plan stops being a plan and starts being income.
DC Pro is the guided, mentored program that takes you from "I understand the model" to "I'm running it." You're paired with a certified DC Pro member and together you build a real plan of action for your business — not generic advice, a plan built around your goals.
- A certified DC Pro mentor works alongside you on a genuine 12-month action plan
- Progress in focused 30–90 day sprints, so nothing drags on forever
- Trained in "The Pattern" — the 5-step method: infrastructure, marketing, sales, evaluation, optimization
- Bi-weekly recorded sessions (1st and 3rd Friday) plus the monthly DC Pro Letter
- Full access to the DC Pro curriculum
DC Pro Coach
Coach TrackStop being the only person who benefits from what you know.
Once you've built your own DC business, DC Pro Coach hands you a second track: building and growing your own coaching practice inside the movement — guiding other DCs the way you were guided, and getting paid for the value you now carry.
- A structured program for developing and running your own DC coaching practice
- Bi-weekly recorded sessions (2nd and 4th Friday) plus the monthly DC Pro Coach Letter
- Full access to the DC Pro Coach curriculum
DC Plus
Add-on · LiveYou already own the playbook. This is where you run the plays.
DC Plus exists to fix one problem: the gap between knowing what to do and actually doing it. Twice a month, live on Zoom, you stop studying sales and start making them — sending the emails sitting in drafts, making the calls you've been avoiding, fixing the follow-up that's quietly costing you clients.
- Two live 45-minute sessions a month — a short hit of strategy, then real implementation time
- You leave every call having moved something, not just heard about moving it
- Built-in accountability: you report back on what you did, twice a month, every month
- Open to current DC Welcome and DC Pro members
DC Intensive
Add-on · 90 DaysNinety days. On purpose. This is how the gap actually closes.
DC Intensive is a focused 90-day add-on for members done waiting. Twice a month you get behind a closed Zoom door with a small working group — bringing your real numbers, your real obstacles, your real campaigns — and pulling the three levers that move a DC business: sales, marketing, and team.
- Two full hours, live, every 2nd and 4th Monday — 14:00 to 16:00 Dutch time
- Direct, specific answers in live Q&A — no generic advice
- Swipe the wins and breakthroughs of other members as your own shortcuts
- Ninety days of rhythm — long enough to build real momentum, short enough you can't coast
Half Day Deep Dive
Premium · Few Times/YrThe curriculum, bolted directly onto your business — then a private hour to lock it in.
Run a couple of times a year, live and hybrid (on-site plus Zoom), this half-day takes the DC curriculum off the screen and applies it to your offer, your market, your pricing, your next ten clients. A few days later, you get a private one-hour 1:1 with me to pressure-test your plan and get unstuck.
- Deep, not wide — we drill into exactly what matters for your business right now
- My eyes directly on your work, live, in the room
- A private, one-on-one hour with me afterward — just you, your numbers, your next 90 days
- Small group by design — seats are genuinely limited
One Day Mastermind
Premium · Monthly · On-siteYou don't rise to your goals. You fall to the level of the room you sit in.
Once a month, live and in person, a hand-picked group of DC members spends a full working day with me. Morning strategy, midday hot seats where your real stuck point gets solved out loud, afternoon spent building the team that lets your business run without you doing everything yourself.
- My eyes on your actual pricing, prospects, and stuck point — solved live in the room
- Hot-seat sessions: watch a real problem get fixed, whether or not it's yours in the chair
- Pitch and role-play your offer against real people until the objection stops costing you deals
- Leave with a written action plan and a room full of witnesses to keep you honest
Two Day Live Training
On-site Intensive · DC ProTwo days in the room with me — and you walk out a Digital Concierge who actually gets paid.
A hands-on, on-site intensive for DC Pro members ready to stop rehearsing and start closing. Day one turns you into the concierge who can spot a client and run the conversation that gets a "yes." Day two builds the team and the recurring-revenue structure that keeps clients paying you every month.
- Day 1: the exact conversation that turns a skeptical owner into a paying client — rehearsed live until it's second nature
- Day 1: how to spot a perfect-fit client and start the conversation without feeling like a pushy salesperson
- Day 2: who to bring on first, so the work gets delivered without you touching every task
- Day 2: how to structure services so clients pay monthly, not once — and stay for years
DC VIP Mastermind
By ApplicationNot a seminar with a nicer jacket. A board of directors for your business.
A small, closed group that meets three times a year and functions as each other's board — no polish, no hiding, everybody's real numbers and real problems on the table. Built for members who want a plan for the fundamentals and for what comes next once the bills are covered.
- Every member known by name, by business, by what's actually keeping them up at night
- Straight talk that catches surprises before they become emergencies
- Focus on both the unglamorous fundamentals and what you build once they're handled
- Someone in your corner you can call directly when something slips through
Working With Tom
1:1 PrivateDirect access to me. Not a portal. Not a chatbot. Me.
The most direct, most personal level of the ladder. This isn't a passive learning program — it's direction, course correction, and honest feedback aimed at the three things that move the needle: revenue, positioning, and your own behavior. Priced high, on purpose, to keep the room full of people who are serious.
- Direct, personal access — for decisions, direction, and cutting through what's genuinely in your way
- Honest feedback and confronting insight your friends are too polite to give you
- Relentless focus on what actually moves revenue, not busywork
- Reserved for members who take responsibility and are ready to be coached in the open
Which File Is Yours?
You don't have to guess. If you're brand new, start with DC Welcome and read An Honest Note first. If you're already inside DC Pro and ready to move faster, DC Plus or DC Intensive is your next step. If you're past all of it and want me directly on your business, that conversation starts with one email.
Talk To Tom →